Divi WordPress Theme

What to Include in Your Stories

This blog post I’m going to talk to you about what to include in your stories so that when you set out to market with stories you can be effective. Every story has to include the same elements for it to work.

Who is Your Audience?

First, stories start with your understanding and knowing who your target audience is. If you don’t know that, you need to stop reading right now and do some research on who your audience is. You need to understand who you’re directing your story to. If you have an email list or a good following on social media, why not poll your audience to find out more about them before you attempt marketing with stories. Knowing what they want and like will indicate what to include.

What All Stories Needinclude in your story

In general, every marketing story needs to let your audience know that you understand them, that they matter, that they’re not alone, that there is hope, and that their problems can be solved. If you can craft a story that covers those elements in a personal way, you’ll create a successful marketing campaign centered on that marketing story. A story like that will be shared, commented on, and get results.

Let’s spell this out…

All stories need:
  • A Subject — This should be your audience. Find out who your target audience is, know what their dreams, hopes, and problems are and weave a story around them. You might even be able to include a customer who has a compelling story already about how they overcame something using your products or services or similar products or services.
  • A Goal — You must understand where your subject wants to end up. What are they seeking? Do they want to make more money, work from home, learn to do something, what exact outcome do they seek?
  • A Problem — If you know the goal, then you need to identify the reason your subject is having problems reaching their goal. Is it due to lack of action on their part? Is it due to lack of knowledge? What reason are they having issues reaching their goal? What roadblocks are in their way. This is typically the most emotional part of your story.
  • A Solution — Of course, you need to be able to show the solution exists to help your subject reach their goal and overcome their problem. The solution is either a product, a service, a mindset, a lesson, coaching, or whatever it is that is your specialty. You are the solution, and you must include that in the story.
  • A Moral — No story is ever complete without a moral. Essentially, it’s repeating the entire story in a more direct fashion pointing out the solution to the problems. Include how simple it is to have if only they make that next step, which you also spell out very explicitly. This is where your call to action goes when marketing with stories.

Putting it Together

All of this has to be told and include truthful voice manner to be effective. Your audience, if you’ve studied them, aren’t stupid. They know when someone is trying to fool them. Best to be honest and upfront from the start by telling realistic stories with reasonable results. Next post I’ll discuss the actual steps to writing a credible story that people will share. I will also share how to write a story that will get actual results.

Marketing Mondays – The Most Important Factors in Marketing with Stories

The Most Important Factors in Marketing with Stories Last blog post I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It's clear that you can start with any format for your story and repurpose it to another....

Marketing Mondays – Ways to Repurpose Content & Get More Out of Each Story

Ways to Repurpose Content & Get More Out of Each Story Last blog post I told you about using imagery to best represent what you want your audience to envision in their mind's eye. This post is going to be about how you can repurpose many different versions of the...

Marketing Mondays – Ingredients for Word of Mouth Marketing

Ingredients of a Word of Mouth Friendly Advertising Campaign Launching an advertising campaign that spurs word of mouth activity is no easy feat. Most of the TV ads seen running day after day are created with that exact goal in mind, but how many of those are actually...

Friday Freebie – Dealjumbo.com

  Friday Freebie! Featuring DealJumbo.com Yes, I know, it's late this week. Friday the 13th hit this post hard. Had it almost finished and it logged out. It saved nothing. SO, I had to re-write it. Forgive me for it being a Saturday Freebie this week! Welcome to...

Your Niche Will Make You

Your Niche Will Make You Effective Ways to Partner with Influencers in Your Niche or Industry Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they...

Marketing Mondays – Word of Mouth Marketing in Social Media

Word of Mouth Marketing with Social Media The advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and...

Categories

Adsense

Become a VIP Today!

Join our mailing list to receive the latest news and updates. PLUS you get VIP access to new releases and free goodies!

Welcome VIP!

Pin It on Pinterest

Share This
Visit Us On FacebookVisit Us On Twitter