Divi WordPress Theme

What to Include in Your Stories

This blog post I’m going to talk to you about what to include in your stories so that when you set out to market with stories you can be effective. Every story has to include the same elements for it to work.

Who is Your Audience?

First, stories start with your understanding and knowing who your target audience is. If you don’t know that, you need to stop reading right now and do some research on who your audience is. You need to understand who you’re directing your story to. If you have an email list or a good following on social media, why not poll your audience to find out more about them before you attempt marketing with stories. Knowing what they want and like will indicate what to include.

What All Stories Needinclude in your story

In general, every marketing story needs to let your audience know that you understand them, that they matter, that they’re not alone, that there is hope, and that their problems can be solved. If you can craft a story that covers those elements in a personal way, you’ll create a successful marketing campaign centered on that marketing story. A story like that will be shared, commented on, and get results.

Let’s spell this out…

All stories need:
  • A Subject — This should be your audience. Find out who your target audience is, know what their dreams, hopes, and problems are and weave a story around them. You might even be able to include a customer who has a compelling story already about how they overcame something using your products or services or similar products or services.
  • A Goal — You must understand where your subject wants to end up. What are they seeking? Do they want to make more money, work from home, learn to do something, what exact outcome do they seek?
  • A Problem — If you know the goal, then you need to identify the reason your subject is having problems reaching their goal. Is it due to lack of action on their part? Is it due to lack of knowledge? What reason are they having issues reaching their goal? What roadblocks are in their way. This is typically the most emotional part of your story.
  • A Solution — Of course, you need to be able to show the solution exists to help your subject reach their goal and overcome their problem. The solution is either a product, a service, a mindset, a lesson, coaching, or whatever it is that is your specialty. You are the solution, and you must include that in the story.
  • A Moral — No story is ever complete without a moral. Essentially, it’s repeating the entire story in a more direct fashion pointing out the solution to the problems. Include how simple it is to have if only they make that next step, which you also spell out very explicitly. This is where your call to action goes when marketing with stories.

Putting it Together

All of this has to be told and include truthful voice manner to be effective. Your audience, if you’ve studied them, aren’t stupid. They know when someone is trying to fool them. Best to be honest and upfront from the start by telling realistic stories with reasonable results. Next post I’ll discuss the actual steps to writing a credible story that people will share. I will also share how to write a story that will get actual results.

Marketing Mondays -What is Storytelling

What Storytelling is and is Not As Annette Simmons once said, "If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story." Storytelling is a powerful tool in marketing your business. However,...

Marketing Mondays – Intro to Marketing through Storytelling

I am happy to tell you all about marketing with stories in this intro to storytelling. You'll learn about the importance of marketing through storytelling in the right way that gets results. You're going to learn what storytelling is, how to create truthful stories...

This Will Make Your Online Traffic Explode

This Will Make Your Online Traffic Explode Enhance your online presence with these awesome tips Now that we are firmly in the digital age, everyone knows that a website and/or blog is a MUST to market their business. Having your own domain and a simple web page is a...

Ultimate Healthy Living Bundle

What’s standing in the way of a healthier life for you and your family? Do you think truly healthy living isn't possible? Is it… Having a Walmart budget when you’d like to shop at Whole Foods? Feeling overwhelming by all the changes you’ll need to make? Wondering...

Marketing Mondays -Storytelling in 7 Steps

Storytelling in 7 Steps We learned in the last post that marketing stories aren't that different from any type of story that you read in childhood or that your parents told you. They all have some components that make them exciting, as well as a purpose, goal, and...

Marketing Mondays- Marketing With Stories Wrapping Up What You’ve Learned

Marketing With Stories - Wrapping It Up This series of blog posts about marketing with stories gave you a lot to think about. You've learned that: Marketing stories aren't that different from any type of story that you read in childhood or that your...

Categories

Adsense

Become a VIP Today!

Join our mailing list to receive the latest news and updates. PLUS you get VIP access to new releases and free goodies!

Welcome VIP!

Pin It on Pinterest

Share This
Visit Us On FacebookVisit Us On Twitter