Divi WordPress Theme

Last blog post we talked about putting a twist on traditional stories. It’s important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience wants to read?

Yes, Again…Know Your Audience

You may be tired of hearing it but it all goes back to knowing who your audience is. Repeat that out loud. Know Your Audience. If your audience loves unicorns, you better figure out a way to make unicorns part of your story. If your audience loves order and neatness, that needs to be there too.

Everyone wants to feel like they matter, are understood, belong to a group, and to simply be happy. How they get to that point is different for each individual and is not universal. It’s up to you to study your audience so that you can determine how best to ignite that passion without your audience for your products and/or services. Marketing with stories gives you a way to do that in a creative manner.

Exactly like all marketing: You must know your audience.

Start With Your Audience’s Problems — Pinpoint a specific problem that a member of your target audience has. Craft a story around that one problem with the solution to that problem being part of the moral of the story always remembering to tell your audience what to do next.

Ask Your Audience What They Want — Talk to them, form open communication paths with your audience. You can do this with email, social media, or through your website’s blog. But, however you do it, your audience must always be at the center of every story in order to be successful.

Give Your Audience Solid Examples of Success — Use feedback from your customers and solid statistical research.  Show your audience what success looks like. Infographics, images that help tell the story and other visual elements will help make it more readable and interesting.

Entertain Your Audience with a Twist — Make it not boring. No one is going to read your stories if they’re boring. Create a hook and carefully craft a story that will entertain your audience on their level using marketing stories that they will want.

Audiences who read, relate and engage with your marketing story are a lot more likely to answer your calls to action. Stories are in our DNA, tell a compelling one that resonates and you will win over more customers that you did before. Remember, it’s not about selling, it’s about telling your story in an interesting and engaging manner that your audience wants to read. You can’t do that if you have not taken the time to get to know your audience.

Next Time

Next blog post I will tell you how to use visuals to make your stories really stand out. I’m not just talking about graphics, but how your text looks, and how you can use certain words to draw pictures in your audience’s mind.

Friday Freebie – The Hungry JPEG

Friday Freebie! Featuring The Hungry JPEG So this is our first Friday Freebie! I'm hoping each week to feature great sites and products that you can get for free. Why? Because who doesn't love free stuff? Now, because I am a virtual assistant and designer, all of the...

This Will Make Your Online Traffic Explode

This Will Make Your Online Traffic Explode Enhance your online presence with these awesome tips Now that we are firmly in the digital age, everyone knows that a website and/or blog is a MUST to market their business. Having your own domain and a simple web page is a...

What is a Virtual Assistant?

What is a Virtual Assistant? What does a Virtual Assistant do? I am a virtual assistant. SheKnows.com defines a VA as "A virtual assistant is a self-employed administrative or personal assistant who works remotely (usually at home) for various clients. When most...

Marketing Mondays – How to Tell Stories Your Audience Wants to Read

Last blog post we talked about putting a twist on traditional stories. It's important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience wants to read? Yes, Again...Know Your Audience You may be...

Marketing Mondays – Wrapping Up Word of Mouth Marketing

Wrapping It Up This series of blog posts about word of mouth marketing (WOM) gave you a lot to think about. You've learned that word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy no...

Marketing Mondays – How to Use Imagery in Your Marketing Stories

Last blog post I told you about how to ensure that your marketing story is something that your audience wants to read. Now I want to explain how the words that you use, the images that you include, and the format of your marketing story makes a difference in how your...

Categories

Adsense

Become a VIP Today!

Join our mailing list to receive the latest news and updates. PLUS you get VIP access to new releases and free goodies!

Welcome VIP!

Pin It on Pinterest

Share This
Visit Us On FacebookVisit Us On Twitter