Divi WordPress Theme

Last blog post I told you about how to ensure that your marketing story is something that your audience wants to read. Now I want to explain how the words that you use, the images that you include, and the format of your marketing story makes a difference in how your audience perceives the story.

Use The Natural Talents of Your Audience

Human beings are natural storytellers and also love to listen to stories. Our imaginations are amazing and limitless. Words form pictures in your reader’s mind. The words that you choose can make or break you. If your words prove you don’t understand your audience then you’re in trouble.

Even a 450-page book that has no imagery what-so-ever can be thoroughly enjoyed when read by the right audience. As long as the author was creative at putting together the right words that brought forth the images they wanted their audience to envision. If the author studies their audience well enough and uses the imagination of their audience, they will weave a winning marketing story.

Find Descriptive Words That Speak to Your Audience imagery

It just goes to show that if you use the right descriptive words to appeal to your audience’s senses that you can actually make them think about exactly what you want them to think about at exactly the time you want them to think it. That’s very powerful stuff. Due to the technology you may be using to tell your stories you can also consider the format in which you present the information.

Research keywords that your audience uses and words that bring to mind the imagery you want your audience to think about. If you want to take your readers on a wild ride through the rapids, you can do that with your words. If you want them to feel comfortable and relaxed, your words can do that too. The fact is words matter.

Choose the Right Imagery

Will you write a paper, a blog post, a slideshow, create a video, or a combination of all of them? Your choices are many. It’s important to ensure that any imagery you use doesn’t take away from your words. This co0uld lead your audience in the wrong direction. Use great care when choosing the graphics that go with your story to make sure that nothing is confusing. Use words that go with the images and vice versa. Also consider what colors, formatting, and fonts are easy for your audience to read and understand.

Images can go far in helping back up the words that you use in your marketing story. They can also convey many more feelings and emotions more quickly than words alone. But only if you are very careful and selective when choosing the images. The saying, “a picture is worth a 1000 words” is very accurate, but you don’t want them to compete with the actual words that you use to tell your marketing story. Consider the emotion or action you want to evoke as you choose the images.

The imagery in your marketing stories is a very powerful element that you need to take the time to learn to employ. You can do this by talking to your audience, sharing images on social media with quotes, and learning what your particular audience likes by simply asking them. The next blog post I will talk about the different ways you can repurpose each marketing story in order to get even more traction.

Marketing Mondays – The Most Important Factors in Marketing with Stories

The Most Important Factors in Marketing with Stories Last blog post I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It's clear that you can start with any format for your story and repurpose it to another....

Marketing Mondays – Mobile Technology in Word of Mouth Marketing

Ideas to use Mobile Technology for Word of Mouth Marketing Since most people are carrying their phones with them at all times, it makes sense to try to utilize this for word of mouth marketing purposes. There are a few ways in which mobile technology can be a great...

Marketing Mondays -What is Storytelling

What Storytelling is and is Not As Annette Simmons once said, "If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story." Storytelling is a powerful tool in marketing your business. However,...

Friday Freebie – DesignBundles.net

Friday Freebie! Featuring DesignBundles.net     Welcome to Friday Freebie! Each week I feature a new and great downloadable Freebie. Now, because I am a virtual assistant and designer, all of the freebies that I am going to feature are going to be related...

Marketing Mondays – Ineffective Word of Mouth Marketing

When is Word of Mouth Less Effective? While most brands can benefit greatly from focusing on increasing word of mouth activity, there are a few situations when it just doesn't make much sense to spend lots of time and money on. Ineffective word of mouth marketing is...

Marketing Mondays – Measuring the Results of Word of Mouth Marketing

Measuring the Results of Word of Mouth Marketing If there is one thing that is always true about word of mouth marketing, it's that it's never easy to accurately track the direct results of it. Short of wiring all your customers with microphones and cameras, there's...

Categories

Adsense

Become a VIP Today!

Join our mailing list to receive the latest news and updates. PLUS you get VIP access to new releases and free goodies!

Welcome VIP!

Pin It on Pinterest

Share This
Visit Us On FacebookVisit Us On Twitter