Divi WordPress Theme

The Most Important Factors in Marketing with Stories

Last blog post I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It’s clear that you can start with any format for your story and repurpose it to another. But there are a few things that I believe are the most important factors in creating marketing stories that work.

This is true whether you are creating your brand’s story, your customer’s story, or your products or services story. No matter what angle you approach it from these factors are most important to adhere to. If you do these things, you can and will create marketing stories that get resultsmost important factors

It’s Always About Your Audience

No matter which angle you are approaching your marketing story from, it’s really always about your audience, it’s never about you. Even when you are telling the story about how you started your business it’s about what you can do for your audience. Always.

Focus on Clarity

Instead of worrying too much about grammar, punctuation and proper sentence structure, instead, focus on being clear with the words you use and their meaning. Words do mean something, ensure that you and your audience agree on their meaning and whatever you tell them will resonate.

Speak With Honesty

Whether writing or conducting a speech you are speaking to your audience and it’s imperative that you are always straight with them. It takes a long time to build trust, but only a few seconds of doubt to ruin it. If you’re honest, your audience will know because telling your story honestly is so much easier than lying.

Be Yourself

No one can do you, the way you do you. It doesn’t matter what competition is out there you are still unique and have something to offer that no one else does. Yourself. If you pretend to be someone you’re not, it will be impossible to build a true relationship with your audience. They’ll know. Almost immediately.

Talk With Your Audience Not at Them

It’s important when you write copy for marketing with stories that you use a conversational tone, with real words, not buzzwords, or inaccurate and confusing terms. While writing, picture your audience of one, in your mind’s eye and simply tell them your story. For real.

Forget About Marketing

It’s tempting when marketing with stories to revert back to sales page tactics but remember when you are marketing with stories you’re not writing a sales page, although you might use stories on a sales page, the story itself is different. The more you can share with your audience and be a resource to them the better.

As you share your own story, focused on your customers, and ask them for feedback and to share their stories, something really special will happen. You’ll build a strong relationship, one that will carry you forth as you create new products and services for a loyal customer base who will become storytellers for you on your behalf. Marketing with stories is that powerful.

Next week is my last blog post, I’ll go over what we’ve learned and give you some food for thought as you move forward on your journey to market with stories.

Marketing Mondays – Wrapping Up Word of Mouth Marketing

Wrapping It Up This series of blog posts about word of mouth marketing (WOM) gave you a lot to think about. You've learned that word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy no...

This Will Make Your Online Traffic Explode

This Will Make Your Online Traffic Explode Enhance your online presence with these awesome tips Now that we are firmly in the digital age, everyone knows that a website and/or blog is a MUST to market their business. Having your own domain and a simple web page is a...

Marketing Mondays – Intro to Word of Mouth Marketing

An Introduction to Word of Mouth Marketing The concept of "word of mouth" (or WOM as I call it), the simple act of one person sharing something with others, has been around since the dawn of business. Word of mouth marketing is an attempt to influence and encourage...

Friday Freebie – DesignBundles.net

Friday Freebie! Featuring DesignBundles.net     Welcome to Friday Freebie! Each week I feature a new and great downloadable Freebie. Now, because I am a virtual assistant and designer, all of the freebies that I am going to feature are going to be related to...

Your Niche Will Make You

Your Niche Will Make You Effective Ways to Partner with Influencers in Your Niche or Industry Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they...

Marketing Mondays – Mobile Technology in Word of Mouth Marketing

Ideas to use Mobile Technology for Word of Mouth Marketing Since most people are carrying their phones with them at all times, it makes sense to try to utilize this for word of mouth marketing purposes. There are a few ways in which mobile technology can be a great...

Categories

Adsense

Become a VIP Today!

Join our mailing list to receive the latest news and updates. PLUS you get VIP access to new releases and free goodies!

Welcome VIP!

Pin It on Pinterest

Share This
Visit Us On FacebookVisit Us On Twitter